From their pitch:
"The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming."
The design seems a little Space Agey, but in an intriguing rather than intimidating way. I like the fluidity of navigation, aided by the touchscreen that connects hand to text much as with a print magazine. The Mag+ may seem a far cry from even the most advanced devices in use today, but our predictions on the digitization of media seem to be more often wrong than not.